Basics of SEO

• Preface to SEO
• Significance of SEO
• Directories vs. Search Engines
• Main Search Engines

Search Engine Optimization

• On Page Optimization
• Off page Optimization

SEO Tools

• Google keyword Tool
• Keywords Position Checker
• Keywords Density Checker
• Google Analytics

On Page Optimization

• Site Analysis
• Analysis of Similar websites
• Competitive Analysis
• Keyword Researching
• Selection of Keyword
• Placement of Keywords
• Creation of Title
• How to create Meta Tag
• Meta report formation
• Web site Content Optimization
• Keyword Thickness
• Structure Analysis of URL
• Creating the Content
• Optimization of Images
• Creation of HTML Sitemaps
• Creation of XML Sitemaps
• Application of Robots.txt

Off Page Optimization

• Search Engine Submission
• Article Submission
• Press Release Submission
• Directory Submission
• Selection of Keyword
• Link Building
• Forums Building
• Blogs
• Posting Free Classifieds
• Google Mapping/Listing
• Social Book Marking
• RSS feeds
• Video Optimization

SEO Reporting

• Google analysis
• Tracking and Reporting
• Creation of XML Sitemaps
• Application of Robots.txt